who we are

Senior Operators.
Insurance Insiders.

FiveM was founded by practicioners who have led the programs we now advise on — at carriers, MGAs, and the vendors that serve them. We bring the inside view, and we bring it directly.

We see a world where insurance is not just a necessity but a strategic advantage and we partner closely with our clients to get there.

Our Vision

Transform insurance into a strategic advantage — agile, efficient, and responsive to the evolving needs of consumers and the businesses that serve them.

Our Mission

Combine deep industry expertise, strategy, and technology modernization to empower small and mid-sized insurers — delivered as a partnership, not a handoff.

Our Purpose

Redefine what’s possible for small and mid-sized insurers through modernization, growth, and profitability — measured in our clients’ outcomes, not our hours.

leadership

Senior, accountable, in the room.

Miguel Edwards
Founder & Principal Consultant
Kevin Farrell
SVP, Salesforce Delivery
David Janas
Senior Consultant, PMO Strategy
Elizabeth Adler
Digital Marketing Director
Kelly Cartwright
Senior Consultant
Iwona Przedpelska
Senior Business Analyst
Jasmine Simon
Salesforce Solution Consultant
David Dávila
Salesforce Architect & Data Strategist
Caleb Peters
Senior Business Systems Consultant
Eli Milligan
Senior Consultant
Marcos Ruiz
Sr. Salesforce Administrator/Consultant
David Dávila
Salesforce Architect & Data Strategist
Want to work with us?
We hire senior operators with insurance backgrounds. We also
partner with select consultancies on larger programs.

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Building a loveable (winning) company

Innate to his human nature, Miguel has a reputation for leading with love. That is, being compassionate, pushing others to strive for excellence to realize their full potential, and being direct. He recognizes to retain top talent, they must feel and know they are invaluable to the company and that the company makes them even better than they dreamed. He’s taken his experience leading teams across organizations to take servant leadership to the next level. 

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5 key lessons in modernization

FiveM has extensive experience advising leaders on modernization initiatives, resulting in valuable insights and “The Five Key Lessons” for digital transformation.